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Do hashtags #help?
When it comes to retweeting, they do, says Dan Zarrella “Using a hashtag does no harm in the same way wood paneling does no harm to your station wagon, or a misspelled tattoo does no harm to your...
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Pass the 70-20-10 test
Create social media messages that engage readers How can you write social media messages that are relevant, valuable and interesting to friends, fans and followers? Share and share alike Bring the...
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How to be relevant on social media
Write about the reader, not about us and our stuff In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter....
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How to engage audience on social media: Share links
Links increase followers, make messages go viral Want to expand your reach and influence on Twitter? Share links. No missing links The more links you share, the more likely your message is to go viral....
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How to engage with your audience on social media: Avoid small talk
Skip product promos, irrelevant twaddle Which of these Facebook posts is most likely to increase engagement? All talk, no action Chit-chat does not fare well on Twitter. People who chat on Twitter more...
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How to engage an audience on social media
Give readers helpful, how-to information “How do you find time to tweet?” my speakers’ network e-zine asked subscribers. Give the people what they want Information I can use to live my life better...
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What’s the best tweet length?
Plus: What’s the best hashtag length, word length and reading grade level for Twitter? Sure, Twitter has a 280-character limit. But just because Twitter has doubled its 140-character limit doesn’t mean...
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